If you want engineers (or, probably, any non-sales/marketing[*] folks) to pay attention to an e-mail or other announcement, do not use the following words or variants thereof:

• synergy
• leverage
• paradigm
• proactive
• empower

Heck, just read The Buzzword Bingo Book.

E-Mail from finance: "These are big numbers, however, they can be achieved if we stay focused and maximize our leverage via the Cadence sales channel."

[*] Actually, these folks want to be known as Marcomm, for "Marketing and Communications." I doubt that any engineer uses it. We usually use terms like "marketing droids."