Monday, May 10, 2004

If you want engineers (or, probably, any non-sales/marketing[*] folks) to pay attention to an e-mail or other announcement, do not use the following words or variants thereof:
  • synergy
  • leverage
  • paradigm
  • proactive
  • empower

Heck, just read The Buzzword Bingo Book.

E-Mail from finance: "These are big numbers, however, they can be achieved if we stay focused and maximize our leverage via the Cadence sales channel."

[*] Actually, these folks want to be known as Marcomm, for "Marketing and Communications." I doubt that any engineer uses it. We usually use terms like "marketing droids."

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